Global Head of Marketing at Ascential Group on Digital Marketing in 2025

Summary

In this conversation, Matteo Ducci, the global head of marketing for Ascential Group, shares insights into the evolving landscape of digital marketing, the impact of AI, and the importance of creativity and data analysis. He discusses the challenges faced by marketers today, including the need for genuineness in branding and the cultural shifts in global marketing. Matteo emphasizes the importance of embracing new technologies, learning from mistakes, and building effective marketing teams that can adapt to a rapidly changing environment.

Takeaways

• Matteo Ducci is the global head of marketing for Ascential Group.

• Digital marketing has evolved significantly over the past decade, especially with the rise of AI.

• Marketers should challenge best practices and not be afraid to make mistakes.

• Genuinity in marketing is crucial for connecting with audiences today.

• AI tools can enhance creativity and efficiency in marketing campaigns.

• Balancing creativity with data analysis is essential for effective marketing strategies.

• Building a risk-free environment encourages creativity and productivity in marketing teams.

• Cultural differences can impact marketing strategies in global teams.

• Recruiting genuine talent is key to attracting the next generation of marketers.

• The future of work allows for more flexibility, enabling remote work from anywhere.